Bicycle Industry Stand Builder for EUROBIKE in Frankfurt

EUROBIKE 2027 runs 1–3 September 2027 at Messe Frankfurt, in Halls 3, 4 and 5 on the eastern side of the grounds around the Agora outdoor area. The show has moved back to early September from its recent June and July slot, and Messe Frankfurt Exhibition GmbH has taken over decision-making authority for it.

The organisers consulted the industry and moved the show back to early September, where EUROBIKE last sat in 2021. The move to Halls 3, 4 and 5 puts the event around the Agora, the central outdoor area, which opens up test tracks and demo space. The 2027 format is also more compact and more clearly business-to-business, with a shortened consumer element.

Yes, materially, since 2024. We would rather tell you that at quoting stage than let you buy floor area on that basis. It is not a reason to skip the show — a compact trade-focused edition can convert better per visitor — but it is a reason to size the stand for the floor as it is now.

From €4,500 to around €48,000 depending on size and complexity. A modular 18 m² sits in the €4,800–€10,100 range. A 24 m² custom stand with bike display and secure storage is typically €11,500–€15,000. A 48 m² running a dealer programme runs €19,000–€26,000. Premium and double-decker builds from 80 m² start around €34,000.

Three things. The floor space rental, which is between you and Messe Frankfurt. Electrical, water and rigging orders placed with the venue. And specialty add-ons — AV beyond the listed package, furniture beyond the standard set, catering, and staffing during the show.

There is no long-distance freight leg and no customs, and that is reflected in what we quote. The more useful part is not the money: if something is damaged or wrong during build-up, we remake it at our workshop the same day. That is not available to a builder shipping in from another country.

Some at a height people can reach, not all of it hung high. Visitors evaluate a bike by lifting it, turning the cranks and sitting on it, and a range they can only look at converts worse. We engineer the wall system to the actual frames and weights, and keep part of the fleet at floor level for handling.

Halls are not secure overnight, so anything on open display needs to come down or be locked away. We design lockable storage into the stand and a wall system that allows quick take-down at close and re-hang in the morning — otherwise your team is carrying frames across the hall twice a day for three days.

Yes. You need charge points and proper cable management designed in rather than extension leads across the floor, secure overnight storage for batteries, and enough power ordered from the venue. Tell us the fleet and the charging requirement at briefing stage and we specify and file it with the electrical order.

Anything outdoors or on the edge of it plays by different rules. Rigging is limited or unavailable, structures need ground fixing or ballast instead of hall anchoring, and a Frankfurt September afternoon can bring strong sun and heavy rain on the same day. Graphics, flooring and seating in that zone are specified for weather.

Earlier than the date suggests. Build-up falls in late August, when German print houses, hardware suppliers and freelance crew are still thinning out from summer leave. Lead times that are comfortable in autumn are not comfortable in that window, and our own workshop schedule for it fills well in advance.

No. We build in Frankfurt and deliver across the city, so there is no freight file, no border and no customs on the stand. Bikes and equipment you ship in from outside the EU are separate and stay with you.

Hall and stand allocation is set by Messe Frankfurt. The important point for 2027 is that the show occupies Halls 3, 4 and 5, which is not where it has been since 2022 — so we design to your issued stand number and the current hall plan rather than to a previous edition's position.

Yes — electrical, water and rigging orders, build-up and breakdown passes, waste removal, daily cleaning and crew passes. We file on the day a contract is signed, because the services deadlines fall well before build-up and they are the ones that cannot be recovered late.

A modular 9–18 m² stand goes up in one shift. A 24–48 m² custom stand with bike display and storage takes one to two days. Premium builds use the full window. Every stand is pre-assembled at our workshop first, so what happens in the hall is assembly rather than problem-solving.

Yes, and on this show it is easy — the workshop is a short drive from the halls, so you can see the stand assembled and walk the venue on the same day. Bring one of the actual bikes if the display engineering matters, and we will check the mounts against it rather than against a drawing.

Yes, if it is built on a system frame. We store the structure in Frankfurt and refresh the graphics for the next event. For a brand doing several European shows in a season this is usually the cheaper route by the second outing.

Vector files for logos and certification marks, and high-resolution raster images at roughly 150 dpi at final print size. Product photography for bike graphics should be supplied at the largest size you have — frame detail is the first thing to fall apart when an image is scaled up for a full-height panel.

On 18 m², two to three. On 24 m² with a range on display, three to four — someone needs to stay with the bikes while another person works the aisle and a third handles dealer conversations. At 48 m² and above, five or more. Weight the roster by day rather than staffing all three identically.

Yes — Formnext here in Frankfurt, and SPS, it-sa, Chillventa, POWTECH and FACHPACK in Nuremberg among others. Same team throughout. If you exhibit at more than one in a year we plan them together, which usually means one structure and two graphics sets rather than two builds.

Send your stand size, hall position once you have it, how many bikes you are showing and whether any are e-bikes. You get a 3D design and a full itemised quote back.