A Practical Guide to Exhibiting at embedded world
embedded world Exhibition&Conference is the global platform for the embedded systems community, covering hardware, systems, distribution, tools, application software, electronic displays, embedded vision, safety and security, IC and IP design, and start-ups. The 2027 edition runs from Tuesday 16 to Thursday 18 March at Exhibition Centre Nuremberg, with the halls open 09:00 to 18:00 on the Tuesday and Wednesday and 09:00 to 17:00 on the Thursday.
It is a young show that grew quickly. NürnbergMesse launched it in 2003 with two halls and roughly 350 exhibitors. The 2026 edition drew over 1,200 exhibitors and more than 36,000 visitors. Alongside the exhibition, the embedded world Conference and the electronic displays Conference run in parallel, which pulls a substantial share of the audience out of the halls during session hours and puts them back in afterwards.
An Engineering Audience Changes What a Stand Has to Do
The people walking this show are developers, system architects, hardware engineers and technical product managers. They are not there to be impressed by a brand environment and they are unusually resistant to one. They are there to put their hands on something, ask a specific question and find out whether your part solves their problem. That has direct consequences for the build.
The first is density. A stand here typically carries several times more demonstrable objects per square metre than a stand at a machinery or packaging show, and each one needs bench space at working height, power, often network, and room for two people to stand at it without blocking the aisle. The second is that seated conversation matters more than it looks like it should. A stand with nowhere to sit down loses the long conversations, and the long conversations are where the design wins are. The third is storage: engineers travel with spare boards, cables, adapters and power supplies, and all of it has to live somewhere lockable.
The Shared-Stand Model Is Unusually Common Here
One pattern is far more common at embedded world than at most European trade fairs: a single stand occupied by many organisations at once. The Zephyr Project, for example, has taken one stand in Hall 4 shared by more than a dozen ecosystem member companies, each running its own live demonstration on the same floor. Distributors run the same model with supplier partners. It is an efficient way to reach an audience that cares about ecosystems rather than individual vendors.
It is also a distinct build, and it is worth being explicit about what changes. Each occupant needs a position that is recognisably theirs, with its own power, its own network and its own literature. The graphics programme multiplies, because every occupant has brand guidelines and most of them will send artwork late. One organisation has to hold the organiser contract, the paperwork and the safety declarations for the whole footprint, and that should be decided before the design starts rather than after. Occupant count is the single most useful number you can give a stand builder for this kind of project, and the earlier it arrives the cheaper the stand gets.
March 2027: embedded world and ITB Berlin Fall on the Same Three Days
This is specific to 2027 and worth knowing early. ITB Berlin — one of the largest exhibitions held in Germany — has moved its 2027 edition to 16 to 18 March, which is exactly when embedded world runs in Nuremberg. ITB has stated that the change is a one-time adjustment made so that Muslim exhibitors and visitors can observe Eid al-Fitr at the end of Ramadan and then attend all three days of the show. In 2026 ITB ran from 3 to 5 March, well clear of embedded world.
For a visitor the two events barely interact; they are different industries in different cities. For anyone building a stand it is a capacity question. Two very large exhibitions running simultaneously pull hard on the same pool of installation crews, hauliers and hotel rooms across Germany during the same seventy-two hours, and that pool tightens months in advance rather than in the final weeks. The practical response is simple and it is entirely about timing: confirm the stand early for that edition, and let your builder allocate crew and freight as soon as the space is confirmed rather than when the design is approved.
The Date Slot Has Not Been Stable
embedded world is annual, but it does not sit in a fixed week and it has moved more than most German fairs. The 2024 edition ran 9 to 11 April. The 2025 edition ran 11 to 13 March. The 2026 edition ran 10 to 12 March. The 2027 edition runs 16 to 18 March. That is a swing of roughly a month across four years.
The practical consequence is that every internal deadline shifts with it — organiser ordering cut-offs, graphics sign-off, freight booking and, where a two-storey stand is involved, the structural approval submission. None of those are safe to copy from last year's project file. Check the current edition's dates on the organiser's own page rather than an aggregator; several listing sites were still showing superseded dates for both this show and ITB Berlin at the time this page was written.
Building From Frankfurt, Showing in Nuremberg
Our workshop is in Frankfurt and Exhibition Centre Nuremberg is around 220 kilometres away by road — a domestic run with no border and no customs file. We build and dry-assemble the complete structure on our own floor first, photograph it for your approval, then break it down and drive it south. You see the actual stand before it goes anywhere near the show.
That also means a problem is recoverable. If a graphic panel is damaged in transit we reprint it in Frankfurt and it goes down on the next run rather than becoming a hole in your back wall for three days. Nuremberg is one of our most frequent destinations across the year, and the crew who install your stand have worked these halls before.
Getting Started
Send us your stand size, your hall and stand number if NürnbergMesse has issued it, and — most importantly for this show — your demo list. How many positions have to run at once, what each one draws, whether any of them need a wired network connection, and how many screens are coming and how big they are. That list shapes the design more than any other information you can give us. You get a 3D design and an itemised all-in quote, at no charge and with no obligation.
embedded world is annual and most exhibitors here also attend one or two other European electronics or automation events, so a reusable system frame usually beats a one-off build — the structure stays in our Frankfurt warehouse and each show costs a graphics refresh rather than a rebuild. Our modular exhibition stands are built for exactly that pattern.
