A Practical Guide to Exhibiting at EM-Power Europe 2027
EM-Power Europe is the international exhibition for energy management and integrated energy solutions, running under the motto Empowering Grids and Prosumers. The 2027 edition takes place from Tuesday 8 to Thursday 10 June 2027 at Messe München, in halls B5 and C5 together with the outdoor area. Doors open at 09:00 each day and close at 18:00 on the Tuesday and Wednesday and at 17:00 on the Thursday.
The EM-Power Europe Conference runs on 7 and 8 June at the ICM München, which means it starts the day before the exhibition floor does. If your team is speaking or attending, your stand has to be finished and staffed before your speakers disappear into a conference room. The ticket shop for the exhibition opens in February 2027.
If you exhibited at the 2026 edition, note that it ran from 23 to 25 June. The 2027 dates sit roughly two weeks earlier. Every deadline that hangs off the show date — space application, services orders, freight slots, static approval for anything two-storey — moves with it.
EM-Power Is One Show Inside Four, and the Headline Numbers Are Not Yours
The smarter E Europe is an alliance of four exhibitions held in the same week at Messe München: Intersolar Europe for solar, ees Europe for storage, Power2Drive Europe for charging infrastructure and electric mobility, and EM-Power Europe for energy management and grids. One ticket admits a visitor to all four.
This matters when you read scale figures. The organiser expects around 2,600 exhibitors, 200,000 m² of exhibition space and more than 100,000 visitors — and states plainly that these are totals for The smarter E Europe as a whole. They are not EM-Power Europe's numbers. Sizing a stand or a staffing rota against the alliance total will produce a stand that is too big and a team that spends three days waiting.
You will also see a figure of roughly 2,737 exhibitors and 107,000 visitors circulating on listing sites, attributed to 2025 in some places and 2026 in others. It is alliance-wide in any case and the attribution is not resolvable, so we do not use it and neither should your internal business case.
The Buyer in B5 Is a Utility, Not a Manufacturer
The organiser's own visitor targets for EM-Power are energy suppliers and municipal utilities, grid operators, project developers, electrical installers, energy service providers, power-trading and flexibility specialists, energy consultants and managers, decision-makers from industry, commerce and real estate, and investors and analysts.
That is a procurement audience, not a browsing one. They arrive with a shortlist or a problem, they ask specific questions, and they leave to consult somebody who was not at the show. Almost none of them can commit on the floor. The practical consequence is that stand success at EM-Power is measured in qualified conversations and scheduled follow-ups, not in footfall, and the stand should be built for the first of those rather than the second.
It also means your staffing profile is different. A hardware floor can be covered by sales people with a demo unit. This floor needs at least one person per shift who can answer a question about integration, data models or regulatory compliance without leaving to find someone.
Halls B5 and C5, and What Is Around Them
EM-Power Europe occupies halls B5 and C5 at Messe München, plus space in the outdoor area. The other three exhibitions in the alliance sit in the surrounding halls, which is the single most useful fact about your position: you are on a route, not at a destination.
Traffic behaves accordingly. A meaningful share of the people passing your stand walked in from a neighbouring hall and have no prior intention of stopping. The first two metres of the stand do the qualifying work. A header that states the function — grid monitoring, submetering, flexibility trading, building automation — is worth more than a larger logo, because at walking pace the logo tells a stranger nothing.
Aisle position within the hall is worth paying attention to when you apply for space. Corner and head-of-aisle positions are disproportionately valuable on a pass-through floor because they give you two approach directions instead of one, and they are the first to go.
Designing a Stand for a Product You Cannot Put on a Plinth
Start with the meeting arithmetic. Decide how many simultaneous seated conversations you need at peak, how many of those must be private, and how long each one runs. Three positions at thirty minutes each across a seven-hour day is a theoretical forty-two meetings and a realistic twenty-five once you allow for breaks, overruns and the times when nobody comes. That number is your stand size. Everything else is decoration around it.
Then decide what is actually shown. A screen wall running a looping animation is wallpaper; a screen running a live instance that a visitor can steer is a demonstration. The second one requires a reliable connection, a machine that will not go to sleep, and somebody who can drive it. It also justifies its own position on the stand, usually standing height, near the aisle, separate from the seated area so that a demo does not block a meeting.
Acoustics are the underrated part. Two open meeting tables 1.5 metres apart in a busy hall means neither conversation is comfortable and neither is confidential. If your conversations involve numbers a customer would not say out loud, you need at least one enclosed room, and an enclosed room needs ventilation and a door that closes. Half-height screening looks like privacy in a render and provides none in a hall.
Finally, plan the exit. Every good conversation should end with something happening — a calendar invite, a document sent, a named contact written down. Build the surface and the workflow for that into the stand rather than leaving it to a phone balanced on a counter.
Building in Frankfurt, Showing in Munich
We build in our own workshop in Frankfurt. The structure is assembled and inspected there, photographed for sign-off, then dismantled and loaded. Munich is roughly 390 kilometres by road — domestic freight, no border, no customs documentation, no temporary-import formalities on the critical path. For an exhibitor whose product ships in from outside the EU, that separation is useful: your equipment can have its own timeline without the stand being tied to it.
Build-up for The smarter E Europe is a single shared operation across all four exhibitions, which makes the delivery yard, not the hall, the bottleneck. We book freight into the early part of the window rather than the middle, and we keep the on-floor assembly sequence short by doing as much of the work as possible in Frankfurt.
A normal timeline is about twenty-eight days from an approved design to a stand standing on the floor. Space application and any two-storey static approval sit earlier than that and are organiser deadlines, not ours. If you are considering a meeting deck above the stand, start the conversation at least four months out; the drawing and approval process is the long pole, not the build.
Because EM-Power runs annually and the layout requirement rarely changes much between editions — same meeting count, refreshed messaging — a reusable system frame tends to pay for itself quickly here. The structure stays in our Frankfurt warehouse between editions and the next year costs a graphics refresh and freight rather than a rebuild. Our modular exhibition stands are built for exactly that pattern.
