A problem that today’s trade show culture faces is that of exhibitors trying to stand out in an event. Companies trying to entice and attract attendees, trying to make a name for themselves or increasing their brand image.
Thus, exhibition booth designers must lay the primary focus on creating an innovative exhibition stall that is inspired, creative, and eye-catching. Most exhibitors do too much and overload their stand design with content, hence, missing out on grabbing the attendee’s attention.
You can avoid this mistake by going through the following tips for increasing the creativity of your expo stand in the best way possible:
- Dynamic Seating
Trade shows can get quite tiring. The best way to attract attendees to your stand expo is by providing comfortable seating, that’s not just comfortable but is also eye-catching and maybe out-of-the-box, such as bean bags, themed couches, etc.
- Living Wall, Because Why Not?
Attendees are bored with the same old stall design. Why not change things and create a living wall with fresh fruits, plants, grass, and other foliage to bring the trade show backdrop design to life? This will surely bring in tons of people for a different experience.
- Make Things Larger-Than-Life
If you have the budget and you want to get REALLY creative, why not go all the way? Invest in a gigantic prop related to your brand and add it to your trade show stand structure!
For example, if you’re exhibiting beauty products, purchase larger-than-life lipstick, and a palette, use them as your portable product display structures, and the awe factor will rack in tons of attendees.
- Go Vintage
Who can resist vintage stuff? If you can get your hands on a cheap vintage vehicle or antique item, invest some time and money in repurposing it into your booth design, and see how attendees visit in flocks!
If you need help planning and executing creative exhibition stalls for your next trade show, get in touch with us.