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Design Stand

Booth display designs, exhibition design booth, stall booth design common mistakes.

If your exhibition booth design, stall design or event booth design goes wrong, not only will affect your brand, but the whole event can be a waste of time and money. Ensure you avoid such mistakes and more with this article.

Common Design Stand Mistakes and How to Avoid Them

Trade shows offer a big opportunity to pitch to a concentrated group of prospects who could become your customers. It is a chance to present your company, stand out from the crowd and show potential customers what makes you the best choice. In this article, we highlight the key mistakes that exhibitors make when selecting, designing and implementing a stand design.

Custom Exhibition Stands Designs

1. Bad Location

Your location at the trade show can affect your ability to attract audiences, communicate with your attendees and gain leads. You might have a fantastic stand, but it will not have the desired impact if people cannot see it.
How you can avoid this mistake:
You are supposed to book a good location in the exhibition hall so that you receive foot traffic and allow many prospects to see your exhibition stand easily. You will need to get there early to reserve the best space, if the only location you get is not so good, then doubly ensure that you design an eye-catching stand for maximum visibility from any location in the hall.

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Booth Designs

We provide you with quite 150 fair rental booth designs to settle on from including modular and customized, add-on feature integrated and fully customized booth designs.

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We help you convert the virtual image of your own booth design into reality for your exposition with our team of over 50 skilled professionals.

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Reusable and Affordable

Our booth displays are reusable and affordable. you'll use an equivalent rental booth across the various trade shows.

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Get meaningful and attractive brand graphics to feature value to your fair booth rentals.

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Ideally, your marketing team would like to steer beyond any performance risk before the trade show. What quite quality assurance do you have to anticipate? At exhibitrentals.com, we adopt a dual-stage demonstration policy. We do mockup of your display booth rentals first thenthe booth structure goes on site after thorough quality inspection for final execution.

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Right Value for Money

Out transparency policy and our principals is to have fixed price for all, and also a constant practice to have complete control overhead assures you of having right value for your money, due to high volume of business we can offer better brice to each of our client

2. Your Staff Standing at the Booth Look/Behave Like Security Guards

In a bid to look proactive, many-a-times staff at exhibition booths end up shooing away potential leads. Sometimes, staff members unintentionally patrol the peripheries of trade show booths to make themselves look approachable to visitors. You will be surprised to know this, but this can act as a wall or a barrier between your exhibition booth and visitors.
How you can avoid this mistake:
Though it is good to be proactive and keep your exhibition booth lively, staffs need not be standing like they are the watchdogs who are on the lookout of something. But also sitting behind the desk and waiting for visitors to approach is not the right way. Therefore, there should be balance between the two.

Eco-Friendly Modular Exhibition Stand Designs

3. Not Engaging with Attendees

Exhibition shows are the best opportunity to gather contacts for future sales and business opportunities. You may not be gathering leads because the ideas you used are not suitable for the attendees, or maybe you don’t have a method of approach. If you cannot get contact information from visitors, then the purpose of exhibiting can become lost.

How you can avoid this mistake: 

Engage with visitors, teach them about your brand, share your company’s vision and ask them about theirs. Exchange contact details and business cards of those who visit the stand. Avoid talking to the same visitor for too long, you can decide to follow up with them later. Also, keep a tray or glass bowl for people to leave their business cards. Remember to follow up on these potential customers by training and allocating members of your team to connect with them. Following up contacts can give exciting opportunities that are very useful to your business.

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Design D Exposition

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Booked an exhibition space at an upcoming show but are unsure how much the build will cost? Send us your floorplan, basic requirements and timeline at hand and we can prepare a ballpark estimate for you.

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Are you exhibiting in a new country for the first time? Do you need a design that is locally relevant on a global platform? We can submit a design which communicates your key message to your target audiences.

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Have a strategy in mind and want to sound it off? Exploring new geography and want to test the market via an exhibition? Just want to discuss the viability of an experiential marketing idea? Our experts can be of help to you.

4. Cutting Costs

Looking for the cheapest exhibition location, economizing on design stand or frequently recycling old stand material may save some money, but at what cost to your reputation? Trade shows are an investment in new business; give them the budget needed. It will pay for itself when those leads come in.
How You Can Avoid This Mistake:
Negotiate before you cut cost. Always ask if you are getting the absolutebest price from suppliers and try negotiating for slight refocus on getting value for money. Be happy to pay for skilled and experience staffs and exhibition booth designers & contractors. You may be able to realize your vision for less than you thought.

5. Attracting Wrong People

Any marketing message involves defining the target customer. This should be the first step for every marketing activity, and design stand requires that too. The exhibition stand design should be eye catching and inviting, but it should attract the right people only. A fascinating transparent construction filled with water and a dozen of confused goldfishes will definitely attract a lot of visitors, but in most cases you might have the wrong customers who are not interested with your brand.
How you can avoid this mistake:
Whenever you want to add some “wow-factor” to your creative exhibition booth, consult a specialist if the element you want to use is appropriate and helpful in reaching the exhibition goals.

6. Choosing a Very Complicated Message for Your Design Stand

One of the keys to a successful trade show design is simplicity, both in the visual aspect of your booth and the message you send to prospective customers, clients and partners.
A common trade show mistake is to choose a marketing message that is overly complicated or hard to understand. Many companies with great products and services set themselves back by using headings and copy that is complex for an exhibition show environment.
How you can avoid this mistake:
Remember, trade shows are busy markets in which attendees are surrounded by flashing lights, loud announcements, and product demonstrations. If your marketing message takes over three seconds to read and understand, it is possibly too complicated. Also, ensure people passing near your stand can read the message at a distance of 15 feet without straining.
If you are looking to exhibit across Europe, then do get in touch with us and we can demonstrate to you how we can add value to your exhibition experience.
Happy Exhibiting!

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SOL Gmbh is a large format exhibition stand design and build agency. We are experts in custom built exhibition stands, portable displays for promotions and activations as well as modular display stands for conventions and conferences. From building complex trade shows stands to customising small display kits, we can serve you anywhere in Europe.

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SOL GmbH Cell: +33677039766

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