Check your exhibition graphics design with these 5 important guidelines

1. Keep the headline and message very crisp

Your exhibition graphics aren’t brochures, they don’t need a product list, or material specifications, or technical information. Rather, address problems and suggest that you have a solution.  So make it human-centric instead of product-centric.

2. Focus on the font size

Many exhibitors are under the impression that the exhibition graphics are for the attendees inside their modular stands. But, they are not. Booth banners are for attendees inside your displays for trade show to arouse curiosity and urge them to come inside the portable design stands. So ensure that your exhibition graphics can be read from 12-15 feet away.

3. Use eye-catching and pleasing images

Whether you are selling skincare or tea, your exhibition graphics shouldn’t reflect those. Rather go for images with which an attendee can relate. Also choose those images that are positive pleasant, happy and vibrant.

4. Hire an expert graphic designer to design the graphics

Just like to look for professionals when hiring a booth design company, booth staff, etc., you must hire professional graphic designers for your modular display stands graphics. This is because a professional will understand your brand and make graphics accordingly. 

5. Always follow your brand manual

Every brand has particular imagery, colour scheme, font, etc, associated with it. This is to maintain consistency across all platforms and communication. Similarly, your trade show stands must follow the brand guidelines to create the exhibition graphics.