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Check your trade show graphic design with these 5 important guidelines

Check your trade show graphic design with these 5 important guidelines.

1. Keep the headline and message very crisp
Do not confuse your graphic with your brochure. Your graphic does not need your product list, or material specifications, or technical information. Your graphic needs to answer the question about what problem you are solving in your customers lives. So make it human centric instead of product centric.

2. Focus on the font size
Even seasoned exhibitors make the mistake of thinking that trade show booth graphics are for people inside the booth. No, they are not. They are for the people on the aisle, they have to rouse their curiosity and urge them to come inside the booth and start a conversation. So ensure that your graphic is readable from a minimum of 12-15 feet.

3. Use eye-catching and pleasing images
Your product might be about acne or hair fall but you don’t have to show the imagery of that. You need to show images that a customer likes to associate with himself/herself. So use imagery that is pleasant, happy and vibrant always.

4. Contract an expert graphic designer for designing your trade show graphics
You always look for professionals when it comes to your exhibit rental company, F&B agency, manpower on the booth, etc., so do not settle for anything less when it comes to the designing of your booth graphics. Contract a designer who can understand your brand and make a graphic that is in line with your brand personality.

5. Always follow your brand manual
When you think of a brand you always think of a particular imagery, colour scheme, font, and so on. This is because brands maintain consistency. So Google has a particular brand language so does Pepsi and so does Mercedes. So in a bid to do something extraordinary do not violate your brand manual. To build a brand takes time and consistency and you should follow that guideline when it comes to your trade show graphics design.


Diseño De Exposiciones


In the case of multiple trade shows in various locations we can warehouse the booth and can reinstall it as per your trade show calendar.

Diseño De Exposiciones

Rental booths have low impact on the environment as they are made from modular, reusable systems. They are eco-friendly and sustainable.

Diseño De Exposiciones
Ready to Design

The rental booths are equipped with all the basic requirements and are a plug and play system. This saves a lot of your time and efforts.

Diseño De Exposiciones

Experienced & Skilled Team

Rental booths enable you to choose from various options as per your budget. You can add, remove or even customize certain elements.

Diseño De Exposiciones

Prompt & Professional Support

Right from the installation to dismantling of the booth, the entire end to end process is handled by our skilled craftsmen and technicians.

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Exhibition construction companies

About Us

SOL Gmbh is a large format exhibition stand design and build agency. We are experts in custom built exhibition stands, portable displays for promotions and activations as well as modular display stands for conventions and conferences. From building complex trade shows stands to customising small display kits, we can serve you anywhere in Europe.

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38 Spangerstraße, Düsseldorf,
Nordrhein-Westfalen 40599, Germany.

SOL GmbH 2021. All Rights Reserved
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