Check your trade show graphic design with these 5 important guidelines

1. Keep the headline and message very crisp
Do not confuse your graphic with your brochure. Your graphic does not need your product list, or material specifications, or technical information. Your graphic needs to answer the question about what problem you are solving in your customers lives. So make it human centric instead of product centric.

2. Focus on the font size
Even seasoned exhibitors make the mistake of thinking that trade show booth graphics are for people inside the booth. No, they are not. They are for the people on the aisle, they have to rouse their curiosity and urge them to come inside the booth and start a conversation. So ensure that your graphic is readable from a minimum of 12-15 feet.

3. Use eye-catching and pleasing images
Your product might be about acne or hair fall but you don’t have to show the imagery of that. You need to show images that a customer likes to associate with himself/herself. So use imagery that is pleasant, happy and vibrant always.

4. Contract an expert graphic designer for designing your trade show graphics
You always look for professionals when it comes to your exhibit rental company, F&B agency, manpower on the booth, etc., so do not settle for anything less when it comes to the designing of your booth graphics. Contract a designer who can understand your brand and make a graphic that is in line with your brand personality.

5. Always follow your brand manual
When you think of a brand you always think of a particular imagery, colour scheme, font, and so on. This is because brands maintain consistency. So Google has a particular brand language so does Pepsi and so does Mercedes. So in a bid to do something extraordinary do not violate your brand manual. To build a brand takes time and consistency and you should follow that guideline when it comes to your trade show graphics design.