We all know that an exhibitor gets only a few minutes at a trade show to communicate with each visitor. In that short period, it is important to introduce yourself, your brand and your products services. So, urged by client experiences, we decided to highlight some key factors that differentiate a trade show booth from the exhibits systems.
With packed schedules, pre-fixed meetings, and large exhibition halls, both visitors and exhibitors are often tight on time. At this stage, crisp communication, a quick understanding of customer needs, and an attractive space stay on your visitors’ minds. That is why your business needs to have the best exhibit stand design at the trade show, conferences, or any other industry event.
Here are the factors that will attract eyes and footfalls to your exhibition booth at the upcoming trade show:
- Dynamic Content
When the subconscious mind has to choose between static and dynamic content, the dynamic content always wins. Large format LEDs with changing visuals, attractive engagement activities, AR/VR, and games at a trade show set up always have a higher recall.
Large trade show graphic prints that span the length or height of the booth with simple and easy to read messages always get noticed. While smaller graphics that have too much content or product lists strain the eyes. People read small sentences or punchlines, however, large paragraphs generally get ignored.
- Hanging Structures or Displays with Height
If you ever have the option of selecting hanging signage or rigging you should always go for it. People approach trade show stands from various aisles. The hanging sign ensures visibility and branding from a distance. Often visitors waste precious time searching for booths with small maps and obscure numbers. The hanging sign defines where the exhibition booth is from a distance and also ensures that it is not missed.
Trade show events have furniture suppliers and most of the suppliers have similar types of furniture. So visitors move from one booth to another, but they more or less see the same furniture. If you want your booth to stand apart invest in good or customized furniture. It would be a small cost, but it will make your booth stand out immediately. Also always opt for cushioned furniture as it is more comfortable for your customers and staff. Do not clutter your stand booth with too much furniture or have too little of it. The right quantity and type of furniture in your booth can go a long way in aiding brand recall.
Eg. Orange Furniture at Sun Pharma booth, Light and Dark Blue Furniture at ABLE Bio India Pavilion.
- Booth Orientation
Orient your trade show booth intelligently. If you realize on site that there is a cafeteria next to your booth then make your booth display faces the cafeteria. It will get more visibility.
On the contrary, if you realize that there is a washroom in front of your booth then the backside of the booth faces the washroom. A little bit of smart thinking when it comes to orientation can make a big difference in the attendee experience.
A trade show that sees over 3000 exhibitors, not more than 30 are remembered by over 90% of attendees. So, ensure that you are always in the top 10%.