Natural Products Expo West, held at the Anaheim Convention Center in California, is one of the largest trade shows for the natural, organic and healthy-products industry.
Natural Products Expo West, held at the Anaheim Convention Center in California, is one of the largest trade shows for the natural, organic and healthy-products industry. It draws brands and buyers in food and beverage, supplements, and personal care from across the US and beyond. Here's what exhibiting there involves — and, honestly, how the SOL group serves a US show from outside the US.
Who exhibits and why
The show is a launchpad for natural and organic brands — from established names to first-time exhibitors testing a product with retail buyers and distributors. Because it's product-led and sampling-heavy, stands lean toward open display, sampling counters and a clear single brand message, with room for buyer conversations. It's a relationship show where retail listings and distribution deals start.
What a strong stand does here
Open, bright and easy to approach beats closed and corporate. A sampling point that draws people in, a clean back wall that carries the brand, and good lighting do most of the work. For a category this crowded, a distinctive, well-finished stand is what stops a buyer in an aisle of hundreds.
How the SOL group serves a US show
SOL Germany builds for European fairs from Frankfurt. For a US show like Natural Products Expo West, the work belongs with our US sister company, Exhibit Rentals, based in Las Vegas — they build and install for American shows and know US venues, labour rules and logistics first-hand. The advantage of the group is that a brand exhibiting in the US, Europe and the UAE can run all of it under one relationship and one design language, rather than briefing a different supplier in each region. If you're a European brand heading to Anaheim, we can join up the US build with your European stands.
Related
- 6 benefits of exhibiting in Europe
- About SOL Germany (the group)
- SOL group — US team (Exhibit Rentals)
- Expo consultancy
Real shots from our Frankfurt workshop and European show floors. Click any image to enlarge.
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Frequently asked questions
Where is Natural Products Expo West held?
At the Anaheim Convention Center in California. It's one of the largest US trade shows for natural, organic and healthy products, spanning food and beverage, supplements and personal care.
Can SOL Germany build my stand for a US show?
US shows are handled by our sister company, Exhibit Rentals in Las Vegas, who build and install for American venues. The benefit of the wider SOL group is that your US, European and UAE stands can run under one relationship and one design language.
Further reading: The Madeira Flower Festival: A Visitor's Guide and Passenger Terminal Expo: An Exhibitor's Guide.
