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Trade booth design

Step by step in designing exhibition stand design, trade booth design, or booth stall design.

If you don’t want misfortunes and negative impressions on your Trade show design, it is wise to plan and works hard on a perfectly designed trade stand design or design exhibition booth.

5 Successful Steps for Creating Eye-Catching Trade Booth Design

For a successful trade show, you need to put time and care into your trade booth design. The trade show is an event that can influence the future of your brand is an opportunity to generate leads, reach higher sales goals, and increase brand awareness. 

If you are not sure how you can come up with an eye-catching booth design, then read on. If you follow these simple steps, you will have a much better chance of surprising your competitors during the next trade show event.

Custom Exhibition Stands Designs

1. Figure Out Your Goals and Vision

Explore the market and exhibition show trends in the area of your industry. Then with your team get together and talk about the vision and goals for your company. Many businesses hope to increase leads, develop a larger social media presence, increase brand recognition, or attach with the new brands.

Whatever goals your company may have, it’s significant to talk about them and write them down. By listing your objectives for your product, it will be easier to break down what is important for an effective trade show.

With every goal, try to take notes on ways you may be able to achieve it. These do not need to be concrete answers, but they will help get creative, fruitful ideas.


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Booth Designs

We provide you with quite 150 fair rental booth designs to settle on from including modular and customized, add-on feature integrated and fully customized booth designs.

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Transparent Pricing

We help you convert the virtual image of your own booth design into reality for your exposition with our team of over 50 skilled professionals.

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Reusable and Affordable

Our booth displays are reusable and affordable. you'll use an equivalent rental booth across the various trade shows.

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Creative Graphics

Get meaningful and attractive brand graphics to feature value to your fair booth rentals.

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Turnkey Service

We build your booth displays at a production unit using leading-edge technology.

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Digital Experience

Digital is everything today, we assist you to build meaningful brand experience using technologies

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On-site Support

Our on-ground experts provide you with complete support for the installation, monitoring, and dismantling of your booth rentals.

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Quality Execution Assured

Ideally, your marketing team would like to steer beyond any performance risk before the trade show. What quite quality assurance do you have to anticipate? At exhibitrentals.com, we adopt a dual-stage demonstration policy. We do mockup of your display booth rentals first thenthe booth structure goes on site after thorough quality inspection for final execution.

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Right Value for Money

Out transparency policy and our principals is to have fixed price for all, and also a constant practice to have complete control overhead assures you of having right value for your money, due to high volume of business we can offer better brice to each of our client

2. Make the Booking Early

Once you have researched prices and sorted out your budget, you should make your bookings as soon as possible. Hotel and accommodation prices can often rise during big expos and trade shows, so it is good to get in early.

The same applies to flights and car rentals, the earlier, the better. This strategy also applies to the show venue itself. 

Your exhibition stand location is important, so book some hot spots spaces quickly. Of course, those spots are often very expensive, so where your display is placed will also depend on your budget. 

By booking early you can start preparing immediately since you are sure of the size of the booth is needed. This also allows you to know how many staff will be required during the exhibition day.

Eco-Friendly Modular Exhibition Stand Designs

3. Ensure You Can Easily be Found

Your company name should be easy to read from a distance, so put it at the highest point available in the exhibition stall. There is a lot to be said for those hanging as it will help everyone will know that you are at the event, and exactly where you are. This can be achieved by targeting foot trafficking places.

Portable Displays & Promotion Kits
Design D Exposition

Free Consultancy

Booked an exhibition space at an upcoming show but are unsure how much the build will cost? Send us your floorplan, basic requirements and timeline at hand and we can prepare a ballpark estimate for you.

Design D Exposition

Free Stand Design

Are you exhibiting in a new country for the first time? Do you need a design that is locally relevant on a global platform? We can submit a design which communicates your key message to your target audiences.

Design D Exposition

Request A Call Back

Have a strategy in mind and want to sound it off? Exploring new geography and want to test the market via an exhibition? Just want to discuss the viability of an experiential marketing idea? Our experts can be of help to you.

4. Be Bold with your Key Story or Message

Storytelling is another tool that will help to determine your trade show stand’s purpose and concept. A business has different stories to tell about the brand, the products, and services. Pick the one message that is going to make a great impression for this respective show and visitors.

While choosing to concentrate on the key message, and do not forget to be smart about how your booth and key story. Don’t worry about being literal and tell it like it is.

Also, ensure your message is visible and concise. Your display message can either lift its impression or defeat it.

5. Consider an Eye-Catching Appearance

One of the keys to a successful trade show design is simplicity, both in the visual aspect of your booth and the message you send to prospective customers, clients and partners.
A common trade show mistake is to choose a marketing message that is overly complicated or hard to understand. Many companies with great products and services set themselves back by using headings and copy that is complex for an exhibition show environment.
How you can avoid this mistake:
Remember, trade shows are busy markets in which attendees are surrounded by flashing lights, loud announcements, and product demonstrations. If your marketing message takes over three seconds to read and understand, it is possibly too complicated. Also, ensure people passing near your stand can read the message at a distance of 15 feet without straining.
If you are looking to exhibit across Europe, then do get in touch with us and we can demonstrate to you how we can add value to your exhibition experience.
Happy Exhibiting!

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About Us

SOL Gmbh is a large format exhibition stand design and build agency. We are experts in custom built exhibition stands, portable displays for promotions and activations as well as modular display stands for conventions and conferences. From building complex trade shows stands to customising small display kits, we can serve you anywhere in Europe.

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SOL GmbH Cell: +33677039766

38 Spangerstraße, Düsseldorf,
Nordrhein-Westfalen 40599, Germany.

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